摘要 3月22日,由广州互联网协会、iiMedia Research(艾媒咨询)主办,方圆万鹏孵化器、微谷众创社区协办,天英汇支?#20540;膇讲坛-文娱超级沙龙在广州举行。同时,沙龙重磅举行了“2019中国新经济创新势力榜(文化娱乐榜)”颁奖盛典。

艾媒报告 |2018-2019中国文化创意产业现状及发展趋势?#27835;?#25253;告
iiMedia Research(艾媒咨询)数据显示,2018年中国手机游戏用户规模达到5.65亿人、音乐客户端用户规模达到5.43亿人、动漫用户规模达到2.76亿人。艾媒?#27835;?#24072;认为中国文化创意产业具有基于大数据的文化创作正在普及、区块链文化版权保护发展等八大趋势,但同时也要注意文创人才短缺、高质量内容和核心创意缺乏等五大问题。

Since the 18th national congress of the communist party of China, cultural and creative industry in China has been developing well, supported by national policies, economy, society, science and technology and other conditions. With the upgrading of consumption and the promotion of the national cultural consciousness, the overall revenue scale of cultural and creative industry has been expanding, and the supply has presented a gap. At present, cultural and creative industry in China has the characteristics of common development of game animation, music audio and other industries. According to iiMedia Research, the number of mobile game users in China has reached 565 million in 2018, the number of music client users has reached 543 million, and the number of animation users has reached 276 million . In this report, the characteristics of China's cultural and creative industry are specifically analyzed from eight subsectors, namely game, animation, film, offline mini KTV, music, audio, short video and knowledge payment, and the existing five industry problems are proposed. iiMedia analysts believe that the development of China's cultural and creative industry has the following features and eight trends: traditional culture presents higher civilization through science and technology; 5G development brings more opportunities to the cultural and creative industry; Cultural creation based on big data is gaining popularity; the development of blockchain culture and copyright protection ect.

   随着我国对文娱产业的日益重视,相应的产业政策和措施陆续出台后,行业乱象得以整治,同时促使我国文娱产业不断壮大,新模式、新业态也不断涌现、并逐渐成长为数字经济的重要支柱之一。

  为深入探讨文娱产业的未来发展趋势与创新实践,助推文娱产业的转型与升级,3月22日,由广州互联网协会、iiMedia Research(艾媒咨询)主办,方圆万鹏孵化器、微谷众创社区协办,天英汇支?#20540;膇讲坛-文娱超级沙龙在广州举行。

  作为本次沙龙的压轴戏——“2019中国新经济创新势力榜(文化娱乐榜)”颁奖盛典也同期举行。

  据悉,2019中国新经济创新势力榜由全球知名的新经济产业第三方数据挖掘和?#27835;?#26426;构iiMedia Research(艾媒咨询)主办,主要面向新经济各垂直领域具?#22411;?#20986;表现优秀企业、产品、领袖人物而设立的奖项,基于企业投资价值、?#38469;?#19982;创新能力、市场?#21152;新省?#34892;业口碑等维度,以权威第三方实力,通过艾媒大数据决策和智能?#27835;?#31995;统,结合海量网民投票及近百位权威专家智囊团综合评审,旨在通过榜样的力量,挖掘新经济行业优秀企业,从而进一步推动中国经济的创新与发展。

  主办方透露,现科技金融榜、人工智能榜、媒体营销榜评选也在火热进行中。后续艾媒咨询还将在教育、生活服务、智能硬件、大健康、企业服务、游戏?#28909;?#38376;领域展开专业、权威的评选活动。

  本次颁奖盛典,由广州互联网协会副秘书长郑少?#22330;?#33406;媒咨询副总裁汪洪栋为获奖企业、产品颁奖。现场气氛反响热烈,行业专家及学者、投资人、?#27835;?#24072;、媒体代表、企业高管等齐聚一堂,共同见证了“2019中国新经济创新势力榜(文化娱乐榜)”的揭晓。

 

 

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